London Perfume Factory
We helped London Perfume Factory transform their online presence, driving consistent monthly sales of £10,000+, acquiring over 50 new customers each month, and fostering a loyal following of over 1,000 returning customers.
The Challenge
LPF, a 10-year-old business in the inspired fragrances industry, faced several challenges.
Outdated eCommerce Practices
LPF's website was outdated, making it difficult for customers to navigate and convert. This hindered their ability to compete with newer businesses that had sleeker, more user-friendly sites.
Poor Brand Awareness
As a long-standing business, LPF lacked the visibility needed to attract new customers and retain existing ones. Their branding did not resonate with modern consumers.
Competition from Newer Businesses
The fragrance industry is highly competitive, with newer brands leveraging digital marketing and SEO effectively. LPF struggled to keep up.
Customer Engagement Challenges
Existing customers were not motivated to return, leading to lower retention rates.
Solution
Gravitonic provided a comprehensive digital transformation strategy.
Modern Website Redesign
Gravitonic restructured LPF's website using a CMS for easy updates, featuring a clean, modern design that highlighted their USP and showcased products attractively.
SEO and Keyword Strategy
Comprehensive SEO audits and keyword research were conducted to ensure LPF's website ranked higher in search results, driving organic traffic.
Marketing Consultations and Support
Ongoing advice on digital marketing strategies helped LPF stay competitive and attract new customers.
Professional Product Photography and Optimisation
High-quality images were shoot and optimise to increase product appeal and conversion rate.
Full Product Management and E-commerce Maintenance
Gravitonic handled the entire product lifecycle, ensuring seamless updates and maintenance for a smooth customer experience.
Gravitonic is an exceptional choice for any entrepreneur... and entrepreneurial mindset guides sets them apart from other agencies...
George N. S.
Founder & CEO @ London Perfume Factory
Results
By partnering with Gravitonic, LPF transformed its online presence, significantly boosting sales, customer retention, and brand awareness. The tailored strategies not only modernized their ecommerce platform but also positioned them as a leader in the inspired fragrances industry.
Closing Statement
By partnering with Gravitonic, LPF transformed its online presence, significantly boosting sales, customer retention, and brand awareness. The tailored strategies not only modernised their eCommerce platform but also positioned them as a leader in the inspired fragrances industry.
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