Benson Tack & Feed
Benson Tack & Feed needed to connect with more customers and build stronger relationships and with Gravitonic, they did, experiencing a dramatic boost in visibility, trust, and engagement. Driving a 60% increase in traffic and a significant boost in sales. All without expensive promoted ads!
The Challenge
Benson Tack & Feed was struggling with outdated business practices that hindered their growth.
Before partnering with Gravitonic, Benson Tack & Feed was a traditional offline business relying heavily on word-of-mouth and in-person sales.
While they provided essential products like tack and feed for local farmers and horse owners, their lack of online presence left them invisible to modern consumers who increasingly turn to the internet for purchasing decisions.
No Online Presence
Benson Tack & Feed did not have a website or an online catalogue, making it difficult for customers to find their products or learn about their services. This limited their reach and accessibility, especially for younger, tech-savvy customers who expect businesses to have an online footprint.
Lack of Publicity and Brand Awareness
Without any marketing efforts or promotional campaigns, Benson Tack & Feed struggled to differentiate themselves from competitors. Local farmers and horse owners were unaware of the unique products and services they offered, which hurt their ability to attract new customers.
Poor Online Engagement
Even for existing customers, there was no platform for interaction beyond in-person transactions. This lack of engagement made it difficult to build lasting relationships with clients or gather feedback for improvement.
The combination of these challenges left Benson Tack & Feed struggling to keep up with market demands and miss out on growth opportunities in the digital age.
Solution
Gravitonic recognised the potential of Benson Tack & Feed and stepped in to modernise their business operations. Here’s how we transformed their online presence.
Free Consultation
We began with a comprehensive consultation to understand the unique needs of Benson Tack & Feed. This allowed us to tailor our services specifically to their business goals and challenges.
Market Research and Keyword Strategy
Through detailed market research, we identified key areas where Benson could improve their online visibility. A customised SEO strategy was developed to target relevant keywords, ensuring that their website would rank higher in search engine results for terms like "tack and feed" or "farm equipment."
SEO and Website Development
We designed and built a modern, user-friendly website with a robust CMS (Content Management System). This not only made it easier for Benson’s team to update their online content but also ensured that the website was optimised for search engines and mobile devices.
High-Quality Photography and Optimisation
We took professional on-site photos of all products, ensuring that each image was visually appealing and optimised for web use. These images were strategically placed throughout the website to enhance user experience and showcase Benson’s products in the best light.
Training and Support
To ensure long-term success, we provided training sessions on CMS usage and product management. This empowered Benson’s team to maintain their website and update their online catalogue with ease.
Ongoing Management and Maintenance
We took on partial product and full website management, ensuring that Benson’s online presence remained up-to-date and functional. Our continuous support and maintenance services provided peace of mind, knowing that the website would always be in top condition.
George at Gravitonic has been absolutely fantastic at building our new website! He has been so approachable and has some exciting ideas, nothing is too much for him. Highly recommend.
Lana
Managing Director @ Benson Tack & Feed
Results
Thanks to Gravitonic’s comprehensive solution, Benson Tack & Feed experienced a significant transformation.
Online Presence
Benson now has a professional, user-friendly website that serves as their digital storefront. This has made it easier for customers to find them online and learn about their products.
Customer Trust
The high-quality design, professional photography, and seamless user experience have helped build trust with customers. They can now see the quality of Benson’s products before making a purchase.
Increased Traffic
Within weeks of launching the website, Benson saw hundreds of new visitors, many of whom were converted into loyal customers. This influx of traffic has boosted sales and expanded their customer base.
Improved CX and Engagement
The new website provides customers with an engaging, interactive experience. Features like easy navigation, product filters, and a comprehensive catalogue have improved the overall Customer Experience (CX), leading to higher levels of engagement and satisfaction.
Closing Statement
By partnering with Gravitonic, Benson Tack & Feed has successfully transitioned from an offline business to a modern, digital-first operation. Their new online presence not only attracts more customers but also fosters trust and engagement in ways that were previously impossible.
This case study highlights the power of combining strategic marketing, SEO, and user-friendly design to transform a traditional business into a thriving online success story.