
In Oxford, you've solved the immense technical challenge. You've created a product that is fundamentally superior, born from world-class research. Yet, the path from a brilliant technology to a thriving SaaS business is a completely different problem.

SaaS Consulting for Oxford's Innovators - From Deep Tech Breakthrough to Market-Leading Business.
As a specialist SaaS consulting partner for Oxford's deep tech and university spin-out community, Gravitonic provides the commercial and strategic framework to successfully monetise your innovation. We help you translate technical brilliance into a compelling, investor-ready business model.
Your Technology is Groundbreaking. Is Your Business Model?
We work with Oxford's brightest founders and technical leaders who are facing the unique challenges of commercialising deep technology:
The "First Customer" Problem: Your technology is powerful, but who is the ideal, high-value first customer to build a scalable business around?
Pricing the Unprecedented: How do you create a SaaS pricing model for a product that creates an entirely new category?
The Complexity Barrier: Is the sophistication of your product hindering user adoption and making it difficult for customers to reach that crucial "aha!" moment?
The Investor Narrative: How do you translate your deep technical advantage into a clear, compelling business case that secures top-tier venture funding?
Our Oxford-Focused SaaS Consulting Services
We provide a clear, actionable framework designed for the specific journey of a deep tech SaaS company.
1. Commercialisation & Go-to-Market (GTM) Strategy
We help you find your beachhead market. Through rigorous analysis, we identify the specific industry vertical and customer profile that has the most acute need for your technology, creating a focused GTM strategy to secure your first crucial commercial wins.
2. Deep Tech Monetization & Pricing Models
Standard SaaS pricing tiers often fail for deep tech. We architect sophisticated monetization strategies—from value-based and usage-based models to hybrid licensing—that capture a fair share of the immense value your intellectual property creates for customers.
3. Complex Product Onboarding & Adoption
We design user onboarding experiences that masterfully simplify complexity. Our focus is on creating a guided journey that accelerates a new user's "time-to-value," ensuring your product's power is accessible, not overwhelming, which is critical for driving adoption and retention.
4. Investor Narrative & Metrics for Deep Tech
We help you build the compelling business case your technology deserves. We work with you to define the right KPIs and craft the narrative that demonstrates a scalable, defensible business model to sophisticated deep tech investors.
...Beyond his technical expertise, George demonstrated a strong entrepreneurial mindset, proactively identifying opportunities and proposing innovative solutions. He also possesses impressive strategic skills, contributing to our product roadmap and helping us define a clear AI product to market strategy...
Sergio Z.
Co-Founder & CTO @ NutriCoach
The Deliverable: Your Commercialisation Playbook
Our engagement provides a comprehensive playbook that serves as the strategic and commercial foundation for your SaaS business. It's a data-driven, investor-ready document that aligns your entire team around a clear path to market.
Your playbook will include:
A Beachhead Market & GTM Plan: A detailed strategy identifying your ideal first customers and the precise channels to reach them.
An IP-Led Pricing & Monetization Model: A defensible pricing framework based on the unique, core value of your technology.
An Adoption Blueprint for Complex Products: A detailed user journey map and onboarding strategy designed to simplify sophistication.
An Investor-Ready Business Case & Financial Model: The core financial projections and strategic narrative for your pitch deck.
Frequently Asked Questions (FAQ)
Q: Why choose a consultant with experience in the Oxford ecosystem?
A: We understand the unique journey of an Oxford spin-out. We're familiar with the local investment landscape, the culture of academic-led innovation, and the specific challenge of translating world-class research into a high-growth company.
Q: Our founding team is highly technical. How do you complement our skills?
A: Your technical expertise is your core asset. We act as your dedicated commercial partner, providing the strategic business framework that allows your technology to achieve its maximum market impact. We translate your product's features into customer benefits and a compelling business model.
Q: How do you measure success for an early-stage deep tech SaaS?
A: Success is defined by achieving the key milestones that de-risk the venture and unlock the next stage of growth. This often includes securing a seed or Series A funding round, a successful paid pilot with a major industry partner, or validating the core assumptions of your business model with real-world data.
Turn Your Innovation into an Industry Leader
Your technology is ready to change the market. Let's build the business strategy that ensures it does.
Turn Your Innovation into an Industry Leader
Your technology is ready to change the market. Let's build the business strategy that ensures it does.